Welcome to my Yes, You Can Innovate Conversations, an inspirational and thoughtful exploration with those who lead and enable others to innovate on purpose and with impact.

In this conversation, Breaking the Silos: Empowering Organisations to Build a Culture of Inclusive Innovation, we explored who owns innovation within multinationals and how The Six ‘I’s® can empower organisations to drive impact across the entire innovation lifecycle.

How can we unlock the hidden innovation potential beyond core departments like R&D, marketing & product management to enable every individual to foster a culture of growth?

About Rochelle 

Rochelle has over 20 years of experience in advertising and CPG marketing. She is a seasoned brand-building leader recognised for transforming and driving growth for some of the world’s most iconic global brands. At Johnson & Johnson, she led high-impact strategies, managed multi-million-dollar P&Ls, and led high-performing teams to deliver consumer-centric experiences across diverse emerging and developed markets. Rochelle excels at developing big brand ideas grounded in consumer understanding, driving long-term brand equity.

Rochelle now channels her expertise into building a dynamic portfolio career. As the founder of Fractional Fusion, she delivers specialized services as a Fractional CMO, Innovation Strategist, and Energy & Resilience Coach. Through her work, she helps organisations accelerate growth, while equipping individuals with skills for sustainable performance in today’s changing landscape.